Free browser-based self-assessment
Social Media Profile Audit Tool
Find out what a new visitor sees, whether your content has a clear direction, and which part of your routine needs attention next. Answer twelve platform-aware questions and leave with a prioritized report.
See where attention is needed
Four distinct areas. One clear starting point.
Review one account
Choose a platform and answer based on what you can see today. The questions change where platform features differ.
Processed in your browser
Your audit
Profile audit
0/100
Start with these actions
The score summarizes your answers, not your account’s ranking or a platform verdict. Yes earns 2 points, Partly 1, and No or Not sure 0. Each of the four areas has equal weight.
Method
A transparent audit, not a mystery score
Twelve checks are divided into four equally weighted areas. You can see every question, answer, and suggested next action in the report.
Profile clarity
Can a first-time visitor understand who the account is for, what they will receive, and what to do next? The platform-specific check looks at the profile surface people actually see.
Content direction
Do recent posts show recognizable themes, clear openings, and a format mix that serves the account’s purpose? The audit looks for a useful pattern, not a magic posting frequency.
Audience response
Are you reviewing comparable content and the right platform signals? Views, replies, visits, and follows answer different questions. The audit asks you to keep those outcomes separate.
Operating routine
Can you repeat the work, learn from conversations, and record one next test? The point of an audit is a change you can verify, not a number you admire once.
Each area has three questions and a maximum of six points. The full score is points earned out of 24, displayed on a 100-point scale. Choosing Not sure earns zero until the check is verified. There are no hidden weights or claims about platform approval.
A worked example
When a busy profile still feels unclear
Imagine a creator who posts useful videos three times a week. Their profile describes several unrelated topics, there is no obvious first video, and they rarely compare returning viewers with one-off views. The account is active, but the next step for a new visitor is difficult to see.
In the audit, the creator might answer Yes to a repeatable posting routine, Partly to content themes, and No to profile clarity. The result is not a verdict that the account is “bad.” It identifies a practical sequence: clarify the channel promise, choose a starting piece of content, and measure whether interested viewers return after that change.
A second account might have excellent profile copy but no way to keep content going. Its priorities will be different. That is why the tool uses your own answers rather than assigning one generic recommendation to every profile.
Use the report well
- Audit one account at a time.
- Answer from current evidence, not from plans you have not implemented.
- Use Not sure for a signal you have not checked.
- Pick one action from each weak area.
- Run the audit again after a complete review period.
Reading your result
What the score can and cannot tell you
A self-reported checklist is useful for prioritizing visible work. It cannot know your platform’s ranking system, the quality of every follower, or why one post traveled farther than another.
Use the four area scores
A single overall number can hide a strong profile with weak measurement or strong content with an unclear visitor path. Look first at the four area bars. The lowest area is often where an easy fix exists, but the best next action still depends on your goal.
If your main goal is leads, a broken contact path matters even if content response is high. If your goal is education, a clear sequence of useful posts may matter more than a temporary view spike. The goal field appears in the report to keep that context visible.
Bring your own evidence
Check what the platform actually shows: content response, audience activity, visits, follows, or another relevant outcome. The audit does not import those figures. Pair it with the Engagement Rate Calculator for post response and the Growth Health Checker for an audience timeline.
Use comparable dates and formats before you change a routine. A partial answer can become a Yes only after the underlying work is in place and you can verify it.
Platform guides
Audit the profile people see on your platform
The same four areas matter everywhere, but the profile surface, content formats, and useful evidence change from one network to the next.
Instagram profile audit
Connect bio and pinned content to Reels, carousels, profile visits, and a reason to follow.
TikTok account audit
Review the path from one discovered video to a coherent series and returning interest.
YouTube channel audit
Check channel promise, titles, thumbnails, viewer retention, and the next video path.
Facebook Page audit
See whether Page information, practical posts, reach, and business actions line up.
LinkedIn Page audit
Review professional positioning, content response, Page visitors, and follower fit.
Threads profile audit
Turn scattered replies and posts into a recognizable topic and repeat conversations.
Reddit profile audit
Assess useful community contributions without confusing upvotes with profile growth.
Snapchat Public Profile audit
Separate Spotlight discovery from Public Story response and profile follows.
From priorities to a routine
Put one audit finding to work
SMTasker can help organize supported publishing and engagement work on connected Android phones. Skye can help with settings and activity review inside SMTasker after you connect your own AI provider. This public audit does not read either workspace automatically.
FAQ
Profile audit questions
Does this tool scan my social account?
No. It asks you twelve questions, processes your answers in this browser, and builds a report from them. It never requests your social login.
Is 80 out of 100 a platform benchmark?
No. The score is simply your answers converted from 24 available checklist points to a 100-point scale. It is not a benchmark, ranking prediction, or platform approval score.
What should I choose if I do not know an answer?
Choose Not sure. The report counts it as an unverified check and suggests where to gather evidence. You can repeat the audit after checking.
Can I compare two different accounts?
Run a separate report for each account. The four areas can help structure a comparison, but different goals and audiences may require different decisions.
Is my account label or answer data uploaded?
No. The tool runs locally in your browser. The label is optional and appears only in the report you create.
What should I do after downloading the PDF?
Pick one priority you can act on, record when you change it, and use a complete review period before repeating the audit. For dated audience movement, use the separate growth checker.
Keep the review practical
Start with the profile. Leave with one next change.
Your answers remain editable in the page until you reset or leave it. Download the PDF when you are ready to keep a baseline.